Aires and IOR Global Services have teamed up to provide regular information about culture and the way it impacts mobile employees. In this blog post, we’ll take a look at the best ways to relocate the most recent generation to join the workforce.
Millennials and Gen Z combined have become the fastest growing population of relocating employees both domestically and internationally. Defined as the generation of individuals born between 1997 and 2012 – with the oldest finishing college and entering the workforce in 2020 – Gen Z (also known as “Zoomers”) are highly collaborative, self-reliant, and pragmatic. Let's spill the tea on how to best guide our Zoomers to get a W in their relocation.
DIGITAL NATIVES
Gen Z is the first generation to have 24/7 access to the internet, connected devices, and social media since birth. Because of this, they are used to having information at their fingertips. At the onset of an initiation, the Gen Z assignee may find the idea of using Destination Services to be cringe, and they don't always understand the value of these programs. But who better to tell them the best place to live than an “influencer” in their new city? Aires and our destination services partners work hard to demonstrate local knowledge by providing valuable information that can't be digitally unearthed and serving as their advocates throughout the relocation process.
THEY'RE SELF-SUFFICIENT...UNTIL THEY'RE NOT
Zoomers are often called the "do-it-yourself" generation because they are smart and self-taught. They do many things under their own initiative, regardless of whether they are qualified for the task. They are eager to partake in the initial Zoom call with their relocation counselor to gather information, but counselors often feel ghosted after this virtual meeting. While a phone call or email is still the most common method of communication, our counselors also use text, WhatsApp, and other messaging tools to keep in touch with Gen Z assignees. By creating more opportunities for connecting, Zoomers quickly learn that their counselor is the G.O.A.T. for relocation support and plays an integral role in the process.
KEEP CALM AND CARRY ON
Sometimes known as the anxious generation, Gen Z came of age in an era that included a global pandemic and a turbocharged political environment. FOMO can drive a social media obsession and often leads to not feeling good enough. Relocation anxiety lives rent-free in their heads as soon as the offer to move is accepted. A relocation counselor not only lowers relocation anxiety, but they go even further to ensure Zoomers don't feel isolated in their new city. Whether it's microbreweries, gaming cafes, or adult sports leagues, it's important to find out the assignee's interests and get them connected. This socially conscious group also loves when they’re provided with volunteer opportunities!
NEED SPECIFIC RECOMMENDATIONS?
Want to learn more about relocating Gen Z? Please contact your Aires representative. Oh, and if you’ve found some of the slang used in this post confusing, IOR Global Services has created the key below for guidance.
